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Striano, a software product development firm, identified a critical challenge facing small businesses today: the overwhelming complexity and cost of managing customer relationships across multiple disconnected platforms. Research shows that small businesses spend an average of 4-6 hours per week switching between different tools and lose up to $12,000 annually on redundant software subscriptions.
In response, we are launching Customers101, an all-in-one CRM platform that helps entrepreneurs and small businesses increase ROI through an easy-to-use online platform to seamlessly manage leads, website health, email funnels, booking/calendars, and other services in one place.
Striano aims to help small businesses increase efficiency and ROI by transforming operations with technological innovation and process automation. Led by founder and CEO Flavio D. Strianese, our software development team collaborates with business owners to understand their in-house workflow and custom-design software system solutions that increase profitability through operational efficiency and optimized processing.
After extensive research and collaboration with small business owners, we identified three core objectives for the Customers101 platform:
Our development team faced several key challenges:
Seamless integration with existing systems and third-party AI tools.
Our team maintained flexibility and responsiveness throughout development using an Agile methodology with two-week sprints. We progressed through four key phases:
We assembled a cross-functional team to collaborate with TSG’s in-house team, comprised of a product owner, project manager, software developers, data analysts, and quality assurance specialists.
Led the project, coordinated between teams, and ensured milestones were met. Their management skills ensured the project’s alignment with business objectives.
Built the platform’s core functionalities, focusing on scalability, robustness, and integration capabilities. Their coding expertise was critical in implementing new features and optimizing performance.
Worked on data integration and analytics, enabling real-time insights and improving decision-making processes.
Conducted comprehensive testing to ensure the platform’s reliability and performance. Their efforts in unit, integration, and user acceptance testing reduced the change failure rate and improved overall quality.
Acted as TSG’s extended team, providing strategic advice and guiding the development of new features. Their insights led to the platform’s expansion by 50% with new modules and sub-modules.
Our commitment to quality includes:
Customers101 successfully delivers on its promise of an integrated, cost-effective CRM solution for small businesses. The platform demonstrates significant value in streamlining customer management processes and improving user efficiency.